About Us
Noorah By J, a trailblazing designer 925 silver jewellery brand, is the result of the determination, passion and grit of a mother-daughter duo. A completely woman-run business, Noorah By J prides itself on its practices of sustainability and efforts to promote slow fashion.
An exciting mix of traditional jewellery with modern touches, every jewellery piece of the business is a unique representation that encapsulates both Komal Dhawan, the mother’s and the daughter, Juhiie Aggarwal’s classic and eclectic preferences. Driven by a fervour to bring about innovative change and freshness to the concept of jewellery, every piece is designed and created to be the personification of this very principle.
Designed and handcrafted with great care by talented artisans, our jewellery pieces are also perfect renditions of the rich culture and heritage of India, carried on by its seamlessly talented artisans.
Adeptly created to withstand the test of time and the elements, our clients can be assured of the best quality, something extremely essential to Noorah By J as a business.
Accessibility is another principle dear to the brand. Intended for everyone to make quality luxury jewellery accessible to people from all walks and stations, the brand has something to resonate with everyone’s choices and likes. From real-life brides, people looking to jazz up their everyday wardrobe, to well-known people like Dolly Singh, Divya Kumar Khosla, and more, our jewellery is truly made to be catered to a diverse spectrum of people.
