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Our Story

THE HIGH-SHINE FAVOURITE

A trailblazing designer 925 silver jewellery brand. Every jewellery piece of the business is a unique representation that encapsulates both Komal Dhawan, the mother's and the daughter, Juhiie Aggarwal's classic and eclectic preferences. Driven by a fervour to bring about innovative change and freshness to the concept of jewellery, every piece is designed and created to be the personification of this very principle

Our Brand

THE MOST-LOVED SPARKLE

Noorah by Juhiie is a contemporary 925 silver jewellery label built on creativity, craftsmanship, and expressive luxury. Each piece is thoughtfully designed to reflect Juhiie’s artistic vision—an effortless blend of modern aesthetics, timeless elegance, and soulful detailing. Born from a passion to reimagine silver jewellery with originality and refinement, Noorah by Juhiie creates designs that speak to individuality, confidence, and personal style. With a commitment to innovation and quality, every jewellery piece becomes more than an accessory—it becomes a statement of identity, beauty, and everyday radiance.